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Many real estate professionals view generating new leads as the most important step toward growing a real estate business. But in reality, what you do with those leads is vastly more important. With how powerful and customizable automated marketing tools are, you might feel you are already doing plenty to engage with your sphere—and you…

The post Reeling ’Em In: 4 Tips for Optimizing Long-Term Nurture appeared first on RISMedia.

Editor’s note: This column was published on https://rethinkreport.com/ on February 23, 2023. Throughout the month, these Thoughts on Leadership posts have featured Black leaders whose work and wisdom changed the course of history. One of the things I like the most about my blog is getting all the responses and different stories that come back…

The post Thoughts on Leadership: Celebrating Black History Month Innovators appeared first on RISMedia.